Research Proposal Example | Topics and Well Written Essays - 1250 words - 1

Research Proposal Example Thus, while consumers may have desired to buy new electronics, especially high-tech equipment, most could not do so because they had limited ways of generating capital that they could use to allow the purchases (Hartman, 2010: p38). This can be seen in the losses suffered by such electronics companies as Motorola Mobility and Blackberry, which emphasized the profound effects of economic recession. The research will seek to evaluate the effects of the recession on behaviour of the consumer in the UK electronics industry, particularly with regards to the smartphone industry. Understanding the response of consumers to the economic downturn with regards to their buying behaviour is imperative for companies seeking to ensure future success (Chakrabarti, 2011: p56). While signs show that the UK economy is stabilizing, leading to questions about this research’s relevance, the changes to consumer behaviour by recessions tend to last for a long time. Therefore, even as economists signa l the end of the recession and beginning of recovery, this is unlikely to be reflected immediately by consumers in their buying behaviour. The UK economy’s current state has heavily burdened many companies across the country. The declining spending and tendency to save among consumers led to profit losses for many organizations, which have been predicted by experts to have long lasting effects (Ver Eecke, 2013: p82). Today, consumers are more aware of the pitfalls bedevilling spending above one’s means with improved financial education. This trend will portend challenges for marketers because the consumers now tend to do need evaluation, while also showing more selective behaviour in buying decisions. Thus, companies will be required to conduct a re-evaluation of marketing strategies with the aim of identifying effective was of product marketing, focusing on delivering value and meeting needs of the consumer (Chaston, 2009: p40). If the marketing

Case Study-Sting Ray Study Example | Topics and Well Written Essays - 500 words

-Sting Ray - Case Study Example PoolVac also wishes to use its sales data for the last 26 quarters to estimate demand for its Sting Ray.Demand for Sting Rays is specified to be a linear function as the following: 1. Run the appropriate regression to estimate the average variable cost function (AVC) for Sting Rays. Evaluatethe statistical significance of the three estimated parameters using a significance level of 5 percent. Be sure tocomment on the algebraic signs of the three parameter estimates. (30%) At a confidence level of 95% (5% level of significance), all the three parameters are significant, as they have a p-value of less than 0.05. Notably, a (intercept) has a p-value of 1.96*10-17, while the coefficients b and have p –values of 0.000342 and 0.01299, respectively The model implies that average variable costs is a function of both Q and square of Q. the first parameter, intercept is 152, implying that the expected average cost at constant quantity is 152. As quantity varies, average cost will vary directly with Q2 (positive parameter) and inversely with the quantity (negative coefficient). Notably an increase in quantity does not necessarily increase average variable cost, the effect depends on which variable(either Q or Q2 ) has a greater influence. Evaluate the statistical significance of the three estimated slope parameters using a significance level of 5percent. Discuss the appropriateness of the algebraic signs of each of the three slope parameter estimates.(20%) h= 3.166Ph and p-value of 0.027, implies that holding price and income constant, If competitors reduce their prices by a unit, customers shift from sting ray to its substitutes hence demand reduces by 3.166 units and vice versa. 5. The manager at PoolVac, Inc. believes Howard Industries is going to price its automatic pool cleaner at $250,and average household income in the U.S. is expected to be $65,000. Using the regression results from Question 4, write the estimated demand function (with only P as